illustrating the mechanics of the Uber business model - a drunkard is stranded at night, he does not care much what he spends - he is computer-matched with a sleepless driver in proximity, results = higher earnings for the driver.

made: 2014-03-26

link: www.economist.com/news/finance-and-economics/21599766-microeconomics-ubers-attempt-revolutionise-taxi-markets-pricing-surge