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Deep Trawling : from:
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Depczyk
about economics and techniques of Internet advertising.
John Wanamaker, the 19th-century founding father of marketing, reportedly declared: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
made:
2013-07-10
link:
www.economist.com/news/finance-and-economics/21581715-simple-tests-can-overstate-impact-search-engine-advertising-ad-scientists
keywords:
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advertising
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fishing
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net
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catch
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ads
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capture
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trawl
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publicity
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network [HR]