MuMaGi : ar/t/khitecture and musound

The Manufacturers of the Impossible

For the past 10 years, Nelly Ben Hayoun (NBH) Studios has designed experiences for you to become an astronaut in your living room while dark energy is being created in your kitchen sink and a volcano erupts on your couch.

We are an interdisciplinary ‘Willy Wonka’ design studios which devise subversive meaningful events and experiences. We work and research through film, design, music, semiotics, politics, digital and scientific practices. Pioneers in the design of experiences, our mission is to reveal meanings and power structures through experiential practices and to foster critical thinking within institutions across the world. We have consulted and worked with leading scientists, creatives, writers, brands, politicians, policy makers, musicians and engineers worldwide and we have a track record of having successfully challenged public engagement mechanics through theatrical, experiential and design practices.